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It´s very hard sometimes not to have for everyone

World Life Experience team cleans the beach

WITH GLOVES AND PLASTIC BAGS IN OUR HANDS WILLINGLY PACKED, THE WORLD LIFE EXPERIENCE TEAM LEFT THE OFFICE IN THE MIDDLE OF THE DAY ON A MISSION TO PICK UP LITTER FROM A BEACH. NOTHING TOO COMPLICATED, THAT WOULD DESERVE AN AWARD OR EVEN RECOGNITION FROM THE PUBLIC, BUT A SMALL GESTURE FOR A GREATER CAUSE: TO BRING PEOPLE’S ATTENTION TO THE FACT THAT SOMETIMES TRIVIAL ACTIONS MAKE ALL THE DIFFERENCE AND MANY OTHER TIMES IT JUST TAKES A PERSON'S EXAMPLE TO INSPIRE US TO TAKE INITIATIVE TO HAVE A POSITIVE ATTITUDE.

IN A SMALL BEACH IN LISBON, CRUZ QUEBRADA, IT WAS INCREDIBLE THE QUANTITY OF LITTER THAT WE FOUND LYING IN THE SAND. AFTER AN HOUR AND A HALF, WE FILLED THREE AND A HALF BIG PLASTIC BAGS WITH EMPTY CIGARETTE BUTTS AND PACKS, PIECES OF WOOD, ALL KINDS OF PLASTICS, CARDBOARD BOXES, GLASS BOTTLES, PAPERS, ETC.

CRUZ QUEBRADA IT IS THE CLOSEST SEA BEACH OF THE PORTUGUESE CAPITAL AND IT WAS THE FIRST SUMMER RESORT OF LISBON IN THE EARLY NINETEENTH CENTURY. POLLUTION, STIGMA WITH THE SURROUNDINGS BECAUSE OF THE DEACTIVATED FACTORIES AND RUBBISH HAVE BANNED IT OVER THE LAST FEW DECADES, BUT NOW IT IS MOSTLY A PROBLEM WITH THE LITTER. A SITUATION QUITE EASY TO SOLVE IF PEOPLE WERE MORE CONSCIOUS ABOUT THROWING THEIR GARBAGE INTO TO THE SAND OR WATER.

ALTHOUGH THE REALITY THAT WE FOUND IN THE BEACH SADDEN US, OUR LITTLE ACTION WAS SOMETHING THAT MADE US FEEL GOOD BECAUSE WE WERE ABLE TO MEET ONE OF OUR MAIN CONVICTIONS IN THIS PROJECT: TO BRING THE WORLD'S ATTENTION TO SOCIAL CAUSES.

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